INFOCUS helps the launch and growth of drinks by post


It all started with a converted 1964 Airstream affectionately known as the ‘Old Girl (Airstreams, in case you’re wondering, are those beautiful polished aluminium trailers from the US).

‘The Buffalo’ are travelling, luxury high end bars specialising in handcrafted cocktails using quality ingredients with service to match.

Buffalo owners, Sam and Jo Fitch, identified a need for an alternative to a trestle table bar at weddings and events and saw a gap in the market for a travelling bar.

Sam and Jo had 2020 all planned out. This was going to be the best ever year for Buffalo Bars. But of course, Covid put a stop to all that: 25 cancelled events, no work in sight and three children in tow. Hence the need for a hasty rethink, and with the support of their InFocus Business Development Manager, Holly Barber, the birth of their Drinks by Post business.

Holly said, “I started working with Sam and Jo at the start of 2020 on plans for growing the Buffalo business. However, as soon as we went into lockdown, we spent 1:1 online meetings brainstorming new ideas which is when their online business, Drinks By Post, was formed”. 


Having never run an eCommerce website before, Sam and Jo received fully funded coaching support from InFocus to help them launch and grow Drinks By Post.

Sam said, “InFocus organised time with Mish from the Retail Fixers who talked us through ‘the beginners guide’ to eCommerce. She helped us improve the customer journey through the site to drive more sales. We’re delighted; the website is performing really well”.

Additionally, InFocus coach, Katherine George from Oh So Social helped the couple create a social media strategy to put Drinks By Post in front of the right audiences.

Now Jo and Sam send premium cocktail kits around the UK for zoom parties, gifts and virtual corporate team-building events. This has enabled them to keep their business running throughout lockdown and launch before Christmas a completely plastic-free cracker (which of course includes a cocktail).


“2021 is still anybody’s guess!” said Sam

“For The Buffalo, in theory, we should have our 2020 wedding bookings take place which were postponed last year, however we are starting to see some of these postponing again or rethinking their plans all together. Despite this, we feel better knowing we have Drinks By Post up and running – we have something to fall back on”. 

Sam and Jo are also working on converting a much smaller Airstream into another travelling bar, but one which would be more suited to smaller gatherings.


Do you want to explore new markets or add production capacity to your business? Perhaps it’s hard to recruit – and manage – the right people, or attract the right investment.

If you turn over between £100k and £500k and are committed to boost your business, we can help you take a big step forward.

We’ve adapted our programme delivery to accommodate for current measures in response to the Covid-19 pandemic, helping you to navigate to recovery and create a stronger business for the future.

Fully funded by the European Regional Development Fund, our InFocus programme offers a blend of online events, workshops, one-to-one support, grants, specialist coaching and a flexible recruitment package. InFocus helps you gain confidence to create a robust plan for the next stage of your business, and then take it there.

Get involved with InFocus and tell us a bit about your business at